"Raganwald poses an interesting question. Why do some of the best minds in our industry spend time figuring out how to make people click more on ads?"
Your answer is:
"One simple answer to the question is Geography."
There are two problems with your answer:
1. He isn't asking how to get more people to click on ads, he is asking why our best minds are working on that problem.
2. Geography isn't the answer to people clicking on ads, it just happens to be very important if it's a job ad (according to your experience). There are plenty of ads that aren't for jobs and Geography is not the answer.
It is interesting to hear your findings about job ads, but the context of your post and the summary of the results don't seem to fit.
I think you've misunderstood the post. There are jobs available to work on "big things" and there are jobs to work on "small things". Job advertising provides a really nice set of domain specific data to work out why people are more likely to work on the "small things" then the "big things". Jason's concluded that from the data they have available that they can see that people find geography to be more important to the job they choose then the satisfaction from working on the "big things".
You and guynamedloren clearly didn't read past the second heading. The point of the article is that geography is one important factor for why people don't work at jobs that matter.
"Why do some of the best minds in our industry spend time figuring out how to make people click more on ads?...One simple answer to the question is Geography."
"Why do some of the best minds in our industry spend time figuring out how to make people click more on ads?...One important factor to answering that question is Geography."
Your answer is:
"One simple answer to the question is Geography."
There are two problems with your answer:
1. He isn't asking how to get more people to click on ads, he is asking why our best minds are working on that problem.
2. Geography isn't the answer to people clicking on ads, it just happens to be very important if it's a job ad (according to your experience). There are plenty of ads that aren't for jobs and Geography is not the answer.
It is interesting to hear your findings about job ads, but the context of your post and the summary of the results don't seem to fit.