Pentium marketing was next level. You could buy plushies of Intel workers in bunny suits. The first IMAX movie I went to was called "The Journey Inside", and it was basically a big ad for the Pentium.

I always wondered if some of that was to offset the negative publicity from the FDIV bug in the early Pentiums.

I have a bunny suit plushie on my shelf to this day. The other Pentium marketing blitz I remember was in the 1998 Lost in Space which had a TV ad for a Pentium XXI or something. Also notable was the Silicon Graphics branding in that movie. Which I have always found amusing since SGI didn't have any consumer products and even for businesses the prices were "Call Us" which has always meant eye watering expensive.

"enjoyed"

It was annoying as it seemed every computer ad needed to play it, not just intel ads.

They didn’t need to, it by playing it and slapping Intel Insude stickers on the computer, they got a substantial marketing fee/kickback per unit sold.