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The new trend is towards the infinite autoscroll, where they serve you the content, they are in the driver seat, but you can flick your finger up if you're bored. That's the single UI-action they trust you with. They know that if it's a list where you only see what you explicitly asked for, you'll leave, even though you'd stay if you started a few seconds of whatever their algo thinks you should be served.

This is why YouTube search also went to trash. If the search result list doesn't have the thing you're looking for, you might close the window. But if they intersperse some clickbait in the list, you may click that instead and stay on the platform.

The best in this is of course Tiktok, where the overwhelming usecase isn't even searching, just the for you page and tuning in to the linear stream they serve up. If the user has time to think and feels in control, they may use that control to quit the app.



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