> everyone on the consumer level is more than happy with current Intel/AMD offerings
They shouldn't be. Apple's chips changed the game so much that it was a no-brainer for me to choose them when I bought a new laptop - PCs just couldn't compete with that compute and battery life. Anyone with a decent enough budget is not even considering Windows.
I don't think any power user will be happy with Intel/AMD any more.
> Anyone with a decent enough budget is not even considering Windows.
Uhm, no. This is so totally dependent on your use case. I use my home box MOSTLY for gaming; it's just better on Windows. I also want a box I can upgrade. I never need to carry it with me.
Apple isn't even in the consideration space for me for that.
For work I don't have a choice, but the M[1-4] machines are _good enough_ for that; the battery life is nice, but I'm not mobile that often. I don't use its screen, mouse, or keyboard, so don't care there. The OS is close enough to familiar unixen that I like it fine, but WSL2 on Windows or native linux would be MORE THAN FINE, and closer to my deployment environment so would be better at way less cost, but our IT dept. doesn't want to support it so I get what I get.
They shouldn't be. Apple's chips changed the game so much that it was a no-brainer for me to choose them when I bought a new laptop - PCs just couldn't compete with that compute and battery life. Anyone with a decent enough budget is not even considering Windows.
I don't think any power user will be happy with Intel/AMD any more.