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I think this captures a very common sentiment. Certainly folks I know have expressed it as well, which is that its one thing to have 'bonus' items cost real money but its another thing entirely to feel 'duped' into investing in something without knowing the costs. Its a challenging line in the freemium world because on the one hand you can 'dial in the amount of money you want' and on the other hand folks defect. There is an interesting corollary in taxation [1].

With Blizzard, one wonders if they will begin to compete with their customers by creating and then selling through their auction system rare or unique, and by definition game changing, items. The temptation will always be there of course, a company has to choose not to step over that line.

[1] I worry about using that example because it sounds like a troll, it is not.



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