Marketing is very important, as important as the product as my last statement mentions. I think the post was incorrectly interpreted. I was only speaking to when the product stops innovating and everything is solved by more marketing.
The meme isn't 'marketing screws companies up' since without marketing or a product there is nothing. It's when the focus goes off the product and into marketing ether (same problem with only making product and doing no marketing).
An example might be demoing a product that isn't available for another 6 months to a year. It's a balance but the moment the focus is off delivering product first it is over.
The twitter API group verses the marketing group I can bet most of the people in the API camp were developers/product people and the marketers were not. Where do you want the focus in your company? The product or the marketing? One usually wins out or takes the reigns, both extremely important. I think for longevity product wins hands down.
The meme isn't 'marketing screws companies up' since without marketing or a product there is nothing. It's when the focus goes off the product and into marketing ether (same problem with only making product and doing no marketing).
An example might be demoing a product that isn't available for another 6 months to a year. It's a balance but the moment the focus is off delivering product first it is over.
The twitter API group verses the marketing group I can bet most of the people in the API camp were developers/product people and the marketers were not. Where do you want the focus in your company? The product or the marketing? One usually wins out or takes the reigns, both extremely important. I think for longevity product wins hands down.