I think he didn't meant "produce" as in what a movie "producer" does, but as in what a builder does.
It's understandable that programmers tend to be reactionary when approached by non-programmers to make software. The industry has a history of people saying that they write "the recepies for the cake" for programmers to follow, while they actually just write "make a cake".
It's understandable that programmers tend to be reactionary when approached by non-programmers to make software. The industry has a history of people saying that they write "the recepies for the cake" for programmers to follow, while they actually just write "make a cake".