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At the risk of being a cynical ass, let's not forget that this is basically Gruber playing the modern day equivalent of Levi Strauss: "Come to California/the App Store, you'll get amazingly rich! And while you're here, I am sure you would be interested in some clothing and dry goods/a $6,500 ad on the most influential Apple blog."


Or to put it in words that you might have heard repeatedly from the man himself, "You are not his customer, the people buying ads are his customer".




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