Isn't that an assumption though? You haven't built two versions, one overdesigned and one not, and then A/B tested them right? It could just be that over factors besides design makes your app sell.
I don't think this is possible without jumping through hoops, releasing multiple versions of effectively the same app probably wouldn't make it past the review process.
Isn't that an assumption though? You haven't built two versions, one overdesigned and one not, and then A/B tested them right? It could just be that over factors besides design makes your app sell.