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only make products you yourself gonna use, that way you always have an audience of 1


So you're saying that pets.com should have tried eating their own dog food?

https://www.investopedia.com/ask/answers/08/dotcom-pets-dot-...

https://www.youtube.com/watch?v=sICSyC9u5iI

(Classic 1999 Macy's Thanksgiving Day Parade clip at 3:38: "Pets Dot Commitment"!)



The non-founder users of any pet-supply business are also not consuming edibles or clipping leads onto themselves.




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