Hi HN -- After hacking on Stripe subscription updates over the holidays I decided to do a quick write-up to share a few lessons learned along the way. Happy to answer any questions!
Thanks for the writeup - although I wish there was more substance to it - it's juuust enough to not be an ad. But that's just the taste in my mouth, first impressions sort of thing.
What sales channels did you try, and which were most effective?
I wish I had a great answer to this question. If you get one, please let me know. But here are some details:
- Our most valuable source of traffic has been Google. Spending time to write good documentation has always paid off twice for us as more surface area for Googlebot.
- When we launch new features and tweet about them, promoting those tweets has worked well. Running promoted-tweet campaigns not tied to a feature release has not worked as well.
- We did our part to pad Google's bottom line with an array of targeted adwords campaigns that we tried over a couple months with poor results.
