My takeaway from the article was they're arguing for this as well. The central issue is the third party GMO-free accreditation is being applied to products where there is no GMO-containing equivalent on the market at all (like the kitty litter example. It doesn't even have genes!). This is mostly to create a demand for a premium priced product.

This is like selling a PC with the label "No need to change oil!". I like not having to change oil, but there's no need to do that for _any_ PC.